The key to getting organic ranking is to create content. And Google no longer allows simply cramming relevant keywords on site pages in order to be considered. The algorithms have become increasingly sophisticated and intelligent in order to weed through the billions of web pages put online each year. The Google spiders are now looking for UNIQUE, RELEVANT and COHERENT content as THE key factor in organic indexing. Sites that contain this ‘quality’ content will be given very heavy weight in the Google index and thus, higher overall rankings.
It has become so important to populate your site with this ‘quality’ content, that blogging has also thus become a major tool for organic SEO placement strategies. Essentially, producing and maintaining an intelligently populated blog will do wonders for organic rankings. This in conjunction with SEM strategies creates an overall search engine assault that feed traffic to the site from all bases.