THE CHALLENGE
With over 300 locations worldwide, My Gym is the leading children’s fitness franchise in the world. Parents trust My Gym to help their children learn strength and core exercise principles that form a lasting foundation. And My Gym has trusted Equivox for over 10 years to oversee it’s digital applications
My Gym’s stable of technology applications includes first and foremost, a dynamic point of sales and content management multi-site for it’s franchisees. Corporate needed a customized system for the franchisees that not only handled day-to-day gym operations, but also operates in the cloud and allows customers to book classes and parties 24 hours/7 days.
THE SOLUTION
Each franchisee is given it’s own access to the system where class schedules are maintained and displayed, birthday party packages and leads are crafted and recorded, and staff & career information is made available, among many other practical online tools.
In addition to it’s mission critical web presence, integrating third party Internet marketing strategies has become an essential need. But at the end of the day, Equivox consults with My Gym on everything from branding to marketing, IT to housekeeping.
SOME OF OUR WORK
Key Statistics
Daily My Gym Attendance
Franchises Worldwide
Birthday Parties Held Annually
Mobile Site Boosted Sales By 500%
Statistical Analytic Research
Showed that over 50% of the site traffic was originating from mobile and tablet devices.
Mobile Refresh
Was undertaken in order to tap into the massive revenue potential that mobile users represent.
Rebuilt From the Inside Out
A tactile, app-like feel was given to the front-end so modern mobile users would feel familiar with the interface.
“Jeff and Rob have been trusted assets to us for over 10 years!”
THE RESULTS WERE IMPRESSIVE
$2,000,000
