With over 300 locations worldwide, My Gym is the leading children’s fitness franchise in the world. Parents trust My Gym to help their children learn strength and core exercise principles that form a lasting foundation. And My Gym has trusted Equivox for over 10 years to oversee it’s digital marketing technologies.
My Gym’s stable of technology applications includes first and foremost, a dynamic content management multi-site for it’s franchisees. Each franchisee is given it’s own access to the system where class schedules are maintained and displayed, birthday party packages and leads are crafted and recorded, and staff & career information is made available, among many other practical online tools.
In addition to it’s mission critical web presence, integrating third party Internet marketing strategies has become an essential need. But at the end of the day, Equivox consults with My Gym on everything from branding to marketing, IT to housekeeping.